FIFA unveils 2026 World Cup logo and branding in Los Angeles

LOS ANGELES — FIFA announced the logo and branding for the 2026 World Cup on Wednesday, with the slogan “WE ARE 26”.

The logo is simple in its design, with the World Cup trophy superimposed on a white number 26 with the “2” stacked on top of the “6”. Color will eventually be added by the individual brands of the 16 host cities, 11 in the United States, two in Canada and three in Mexico. The city versions of the logo will be revealed on Thursday.

“WE ARE 26 is a rallying cry,” said FIFA President Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.

The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”

The event amounted to an unofficial kickoff for the 2026 World Cup, the first with 48 teams, and was held at Los Angeles’ Griffith Observatory, allowing for attendees to take in a commanding view of the L.A. basin.

Full Article

En Español »